Wow. $20 million to change the travel and tourism tagline of Atlantic City from “Things to Do in Atlantic City” to “DO AC.” Another huge…
A number of years ago, a group of energetic citizens formed a group to improve the quality and maintenance of the historic Olmsted Park system…
Thrilled to be giving an invited lecture, “A Brief History and Introduction to Place Brands” at Tallinn University of Technology, Tartu College (TTU) in Tartu,…
This is why the branding enterprise will fail. Because branding a human, or a place for that matter, isn’t the same as branding a cell…